- Who is Liên Rogers -

"My business is inspired by the women I've met in my life"

  • Bachelor of Education - University of Da Nang, Viet Nam

  • Bachelor of Commerce, double-major Economics & Finance - University of Western Australia

  • MBA - Australian Institute of Business

  • Diploma of Beauty Therapy in Australian College of Beauty Therapy

  • Graduated Certificates in Perth College of Beauty Therapy 

  • Graduated Certificate in UK Beauty School

  • Dermal Science/Therapy - ACCDS -Australia 

  • Bachelor of Ed

  • Bachelor of Commerce, double-major Economics & Finance - University of Western Australia

  • MBA - Australian Institute of Business

  • Diploma of Beauty Therapy in Australian College of Beauty Therapy

  • Graduated Certificates in Perth College of Beauty Therapy 

  • Graduated Certificate in UK Beauty School

  • Brand Manager - VietnamMarcom

  • Administration & Management - Economics University HCMC

Member of Australian Society of Dermal Clinicians (ASDC)​

The entrepreneur

The Dermalyana skincare brand was founded by Lien Rogers at the end of 2017 after year of running her beauty and skincare consultant business.


Liên is the 11th child born into her family in a countryside village in central Vietnam, an environment damaged by natural disaster, war and inflicted by poverty. Despite this, she saw potential in everything around her.

She started to follow her mother to work in the local market when she was 2.5 years old. At very early stage in her life, she had opportunities to observe how others trading in the market. When she turned 9 years old, she was the first person to bring sweet popcorn to sell in front of a local primary school  and quickly establishing herself as the "entrepreneur" in the family. Throughout this period she refused to succumb to the inertia of poverty. She funded herself through a university degree in Da Nang making ends meet by working multiple jobs from washing dishes in restaurants to a home-tutor for high school students.

Just as her incredible energy and focus appeared to be paying off, something unexpected happened that would change her forever. Working and studying full time, she was happy for the stability of a place to stay - a room to study offered by a family friend. But even that was taken away as she was inexplicably asked to leave one night. The hopelessness of walking the streets of Da Nang alone after midnight looking for somewhere to stay only served to further strengthen her resolve.

Lien finished her degree, worked in hospitality industry in Da Nang before moving to Saigon and worked in the hotel business for several years rising to sales manager in one of the biggest five star hotels in Vietnam, Windsor Plaza Hotel Saigon. Then Lien left hotel business and started to join fashion industry as a business owner, ran a hair & beauty salon business in Saigon when she got her big break: the opportunity to own and run a long-term stay mini-hotel in Saigon with 25 rooms and apartments. In this she successfully competed with the local established real estate businesses! Lien traded land and other real estate products and services under her own company, Mai Lien Real Estate Co., Ltd before moving to live in Perth, Australia.


In 2007, Lien visited Australia  but until 2009, she decided to live in Australia and pursued further education and business opportunities. Managing to work full time and study full time for a commerce degree, double-majoring in economics and finance in the University of Western Australia, Lien's boundless energy remains intact. In addition, she also graduated from Australian College of Beauty Therapy, Perth College of Beauty Therapy, UK Beauty School and worked part time as a Skin and Beauty Therapist in Australia and finishing her MBA degree in Australia. 


During this time, Dermalyana was born to help others feel better about themselves with better and healthier looking skins. She also provide others business opportunities aiming to improve their financial position in their families. Through Dermalyana, she believes that her team can help others feel confident and reach their highest potential in life.  


"You can take the girl out of her country but you can never take the country out of the girl!". Throughout her life, Lien has never forgotten her roots in Viet Nam. She loves her native country and always wants to give something back. The starting point was her family. After being successful in business, she built a house for her parents and provided career opportunities for her family members despite challenging circumstances.


She now finds herself reaching further to help others in society. Her dream is helping others to build confidence and to improve general well-being with high quality health and beauty products and service with the commitment to provide 2% of profit to help orphans and young children have opportunity to go to school.  


We hope that you can connect with Lien's dream and share the benefits of her amazing story.

Related links: